Welcome to Snack Jack jerky, A Snack for Everyone.
At Snack Jack, I believe that food should do more than just satisfy hunger it should nourish, sustain, and inspire. That belief led me to create Snack Jack, a plant-based jerky made from jackfruit, a nutrient-dense and highly sustainable superfood. My goal was to develop a clean, wholesome snack that could be enjoyed by everyone. No matter their dietary needs. That’s why Snack Jack is free from the top eight allergens, gluten, preservatives, and artificial ingredients. It fits seamlessly into vegan, keto, paleo, Whole30, Whole Food Plant-Based (WFPB), and diabetic-friendly diets, making it a truly inclusive option for mindful eaters.
But Snack Jack is more than just a snack it’s my mission. Every bite supports my commitment to reducing meat consumption, minimizing food waste, and promoting a healthier planet. By utilizing surplus jackfruit, I’m working to combat global food sustainability issues while offering a delicious, nourishing alternative to traditional snacks.
The idea for Snack Jack was born in 2016 during a kayaking trip in Austin, Texas. Frustrated by the lack of clean, plant-based jerky options, I wanted to create a better alternative to the soy- and gluten-based processed snacks on the market. Determined to bring my vision to life, I bought a used dehydrator and began experimenting with recipes, sharing them with friends and family. Over the next three years, I perfected the formula, ensuring it remained free from allergens, added sugars, and artificial ingredients.
As I prepared to become a single mother, my passion took on an even greater sense of urgency. I was driven to create something meaningful, something that could make a difference. With that in mind, I teamed up with my brother, Julian Dussan, and together, we officially launched Snack Jack in December 2017 at local farmers’ markets in Austin.
The response was overwhelming. One year later, Food Network named Snack Jack one of the “Most Buzz-Worthy Foods of 2019,” and the Austin Chronicle called it the “Jerky of the Future.” Soon after, Whole Foods and select retailers across eight states began carrying my products, and I knew I was on the right path.
Today, I remain focused on expanding my reach, collaborating with industry mentors through MassChallenge Texas. And developing new products that stay true to my mission of making snacking delicious, nutritious, and sustainable.
At Snack Jack, I want to redefine what it means to snack because I believe great food should fuel both body and purpose. Whether you’re an adventurer. A health-conscious foodie, or someone who simply loves bold flavors and real ingredients. I invite you to join me on this journey.
Snack smarter. Eat better. Make a difference one bite at a time.
About Diana Dussan
I have always been passionate about food, sustainability, and entrepreneurship. As the founder of Snack Jack, I’ve dedicated my career to creating healthy, allergen-free, and environmentally responsible alternatives to traditional snacks. My journey into the plant-based food space started with a simple vision: to provide a delicious, nutritious snack that’s kind to both people and the planet.
My story began in 2016 on a kayaking trip in Austin, Texas, where inspiration struck. I wanted to create a better, cleaner alternative to the processed, soy- and gluten-based jerky options available at the time. Determined to make it happen, I started experimenting with jackfruit, a highly sustainable and nutrient-dense superfood, using a used dehydrator to test recipes.
The turning point came when I faced the reality of becoming a single mother. I knew I wanted to build something meaningful. Something that would allow me to support my family while also making a positive impact. With that determination, I teamed up with my brother, Julian, and we officially launched Snack Jack in December 2017 at local farmers’ markets.
In just a year, Snack Jack caught the attention of the Food Network, which named it one of the “Most Buzz-Worthy Foods of 2019.” The Austin Chronicle called it the “Jerky of the Future,” and soon after, Whole Foods and select retailers across eight states started carrying our products.
My passion for reducing meat consumption, tackling food waste, and making plant-based eating accessible continues to drive me. Through my work with MassChallenge Texas, I’ve been able to expand my reach, develop new products, and connect with industry leaders.
Even as Snack Jack grows, my mission remains the same: to create snacks that nourish people and protect the planet.
A New Chapter in Sharing Honest Insights
In 2025, I expanded my passion for mindful living and sustainability by launching an informative blog focused on personal product analysis and first-hand usage reviews. Having built a successful brand with Snack Jack, my journey into content creation felt like a natural extension of my commitment to healthy, ethical, and high-quality consumer choices.
My transition into blogging stemmed from my deep understanding of product development and my firsthand experience with sourcing clean, sustainable ingredients. Over the years, I encountered countless products some that lived up to their promises and others that fell short. As I saw a growing demand for honest, experience-driven reviews, I felt compelled to use my platform to help consumers make well-informed decisions.
Through my blog, I explore a wide range of topics, including in-depth reviews of health-conscious foods, plant-based products, and sustainable alternatives. I share personal experiences, expert insights, and thoughtful comparisons to help my readers navigate. The ever-growing market of wellness and lifestyle products. Whether I’m testing new snack innovations, reviewing kitchen essentials, or discovering ethical brands, my goal is always the same: to provide transparent, reliable, and practical guidance.
By combining my expertise in food, sustainability, and product development. My blog has become a trusted resource for those seeking genuine recommendations and insightful evaluations. Through first-hand trials and thoughtful analysis, I hope to continue empowering my audience to choose better, live healthier, and support brands that align with their values.
Author Profile
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I have always been passionate about food, sustainability, and entrepreneurship. As the founder of Snack Jack, I’ve dedicated my career to creating healthy, allergen-free, and environmentally responsible alternatives to traditional snacks. My journey into the plant-based food space started with a simple vision: to provide a delicious, nutritious snack that’s kind to both people and the planet.
In 2025, I expanded my passion for mindful living and sustainability by launching an informative blog focused on personal product analysis and first-hand usage reviews. Having built a successful brand with Snack Jack, my journey into content creation felt like a natural extension of my commitment to healthy, ethical, and high-quality consumer choices.
I believe great food should fuel both body and purpose. Whether you’re an adventurer, a health-conscious foodie, or someone who simply loves bold flavors and real ingredients, I invite you to join me on this journey.
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